POLARTEC® NEOSHELL® PRINT ADS/ DESIGN/ ART DIRECTION/ PRODUCTION
Polartec® Neoshell® is an engineering breakthrough for waterproof breathable fabric technologies being that it is the first ever fully breathable and yet fully waterproof textile making it ideal for outdoor adventurers.
The concept behind the ad campaign was that there is nothing worse than being stuck outdoors layered in pieces that are cold and wet and never dry, or that never breathe enough to cool you off after all out exertion. Zip, unzip, on, off, layer up, strip down. It's a brutal dance that outdoor enthusiasts will no longer have to suffer through or endure with the introduction of Polartec® Neoshell®.
The ads feature three of Polartec's athletes
Nick Devore Telemark Skier
Janet Bergman Alpine Rock Climber
Leifu Orn Svavarsson Icelandic Mountain Guide